Privacy Policy

Our dealership takes your privacy seriously and is committed to safeguarding your privacy online. Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we've collected about you at any time.

Guiding Principles:

Our dealership respects the privacy of individuals who visit our Web sites, send us e-mail, or participate in features/services we offer online. Accordingly, our policy regarding online privacy has been developed using the following guiding principles:

Our dealership maintains a strict "no-spam" policy. Subscribers to our e-mail services (or any other feature/service found on our Web site) will not receive unsolicited e-mail messages from us. Our dealership collects information online primarily to provide our visitors with a more relevant experience on our sites. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Our dealership will take reasonable physical, electronic and managerial measures to safeguard and secure any information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). Our dealership will not share any information you've provided to us with anyone without your consent other than to provide the service you've requested. At the time you register for any such service, you will be notified of, and asked to consent to, the sharing of your information with any particular third party necessary to the provision of the requested service.

Non-Personally Identifiable Data:

Anytime you visit our Web site, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the Web site, and compile broad statistical data. In addition, we gather certain navigational information about where you go on our Web sites. This information enables us to determine which areas of the Web sites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual's consent.

Information Voluntarily Provided:

Any information you provide to us (i.e. name, e-mail address, etc.) when you enroll in one of our E-Mail Reminder Services, request information, or use any of the other interactive portions of our Web sites, is securely maintained on our Web server and internal systems. This information may be used to provide you with information you've requested about our company, our products and our services, or to provide you with special notices. You may opt out of receiving future communications at any time (see opt-out Procedures below). This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region.

Information Collected from Other Sources:

To help us better understand and respond to your needs and interests, we may in the future receive information about you from other sources. We will ask any provider of such information to represent and warrant that the information has been gathered and maintained in accordance with all state and federal laws. Any such information will be maintained by us in accordance with the standards set forth in this privacy policy along with other personal information you've provided.

Disclosure of Personal Information:

Our dealership understands the importance of your privacy. We collect and maintain the personal information of our consumers for our use and our subsidiaries. We do not sell, rent, or trade consumer information to third parties, other than as described below, and never without your consent. Third parties may collect personally identifiable information about your online activities over time and across different websites when you use this website.

Business Partners:

Our dealership may partner with select retailers and other companies at various times to provide expanded services to our site visitors. As part of such a relationship, we may share with these companies the use of certain interactive Web site functions (i.e. the E-Mail Reminder Service). Information provided by site visitors through the use of such interactive functions may be available to both our dealership and our partners.


Our dealership may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from agents working on our behalf.

Business Transfers:

In the event that our dealership sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of our dealership are acquired, consumer information may be transferred as part of the acquisition.

Compliance with Law/Safety:

Our dealership may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our Web sites, the sites themselves, or the public.

With Consent:

Other than as set forth in this Privacy Policy, you will be notified when any personally-identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.

Use of Cookies:

Our dealership may use a browser feature known as a "cookie." Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Our dealership uses cookies to provide you with the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits to our Web sites. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on our Web sites. The "help" section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As our Web sites have been designed to take advantage of the use of cookies. Should you configure your browser to decline their use, certain features of our Web sites may not function correctly and you may be required to renter any user IDs and passwords more frequently

Accessing Our Web Sites from Outside of the United States:

If you are visiting our Web site from a location outside of the U.S., your connection will be through and to servers located in the U.S. Any information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.

External Links:

Our Web sites contain links to other sites. Our dealership is not responsible for the privacy practices or the content of such Web sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from one of our Web sites.


The personal data record created through your registration with our Web site can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.

Public Forums:

Our Web sites may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.

Opt-out Procedures:

You may always opt-out of receiving future communications from our dealership. Our sites allow users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified.

Browser-Based Do Not Track:

Some browsers incorporate a "Do Not Track" (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked.  Because there is not yet an accepted standard for how to respond to a DNT signal, we do not currently respond to DNT signals on this website or on websites where we provide advertisements, content, or other services.

Contacting the Web Sites:

If you have questions concerning this Privacy Policy or the practices of these sites, you may contact us.

Terms of Use

We operate this site and make it available to you upon these Terms of Use and subject to our Privacy Policy. By using this site, you signify that you accept these Terms of Use and our Privacy Policy. Do not use the site if you do not accept these Terms of Use.

Please note that we reserve the right, at our discretion, to modify these Terms of Use and our Privacy Policy at any time without notice, so you should check these Terms of Use and our Privacy Policy periodically for modifications. Your continued use of this site following the posting of such modifications will mean that you accept these Terms of Use and our Privacy Policy, as modified.

I. Use of Information
This site, including the information contained on this site, is protected by copyright and trademark laws under U.S. and International law. We and/or third-party providers own all information on this site, and you do not acquire any ownership rights by accessing, downloading, or printing the information.

We use the information we collect from you for the following purposes:

To provide our services
To send you marketing communications
To respond to your requests or inquiries
To improve user experiences by marketing our website easier to navigate and use
For other legitimate business purposes

We do not grant you any express or implied right under any patents, trademarks, copyrights, or trade secret information, other than the limited right to access, download and print information as for your personal, non-commercial use. In particular, without prior written authorization from us, you are prohibited from using or copying the name, mark, logo, picture or image of our dealerships or any derivation thereof. If you provide us with your cell phone number through this site, you consent to the receipt via text messaging of service updates, reminders, promotions, and other information related to your vehicle or any future vehicle you may purchase from us.

II. Dispute Resolution and Agreement to Arbitrate
Except where and to the extent prohibited by law, by using our website and all the services provided thereunder and by our dealerships (collectively the “Services”), you and our dealerships agree that, if there is any controversy, claim, action, or dispute arising out of or related to your use of the Services or the breach, enforcement, interpretation, or validity of our Privacy Policy or any part of it ("Dispute"), both parties shall first try in good faith to settle such Dispute by providing written notice to the other party describing the facts and circumstances of the Dispute and allowing the receiving party thirty (30) days in which to respond to or settle the Dispute.

Notices shall be sent to:

Our dealerships, as noted on our website using the “contact us” form.
Both you and our dealerships must agree that this dispute resolution procedure is a condition precedent that must be satisfied before initiating any litigation or filing any claim against the other party.

If any dispute cannot be resolved by the above dispute resolution procedure, you agree that the sole and exclusive jurisdiction for such dispute will be decided by binding arbitration on an individual basis. Arbitration on an individual basis means that you will not have, and you waive the right for a judge or jury to decide your claims, and that you may not proceed in a class, consolidated, or representative capacity.

Other rights that you and we would otherwise have in court will not be available, or will be more limited in arbitration, including discovery and appeal rights. All such disputes shall be exclusively submitted to the American Arbitration Association, 1633 Broadway, 10th Floor, New York, New York 10019 ( for binding arbitration under its rules then in effect, before one arbitrator to be mutually agreed upon by both parties. ( The arbitrator, and not any federal, state, or local court or agency, shall have exclusive authority to resolve any Dispute.

III. Third-Party Sites
As a convenience to you, we provide links on this site to websites operated by other entities. Many of these sites are beyond our control, and the sites may have practices or policies that are different from those described in these Terms of Use or our Privacy Policy. We make no representations or warranties regarding these other websites or any information appearing on such sites. In addition, links from this site do not imply that we sponsor or endorse these other sites or any of the products or services described there. It is always recommended to review the Privacy Policy on any website property you visit.

IV. Disclaimer and Limitation of Liability
All dealership information is located on our auto group website at Our operation, consisting of our dealerships, vehicle models, vehicle inventory and marketing content represented in this site. The information within this site is provided "as is". No warranty is expressed or implied to the fullest extent permissible by applicable law. We and any of our providers of information do not warrant error-free or uninterrupted service of this site. Please note all disclaimers are based on applicable state laws or the U.S. laws and standards in the city and state in which our dealerships operate. Visitors from outside of this city, state or outside of the U.S. should be aware that we make no representation that this site and the information contained herein is appropriate or available for use in other areas, do so at their own initiative and are directly responsible for the compliance with their local laws to the extent those laws apply.

All vehicles are sold on an "as-is" basis unless stated otherwise. Vehicle pictures may not represent actual vehicles. Prices and special offers are subject to change. Mileage listings are estimates and are not necessarily accurate odometer readings. Some vehicle information and vehicle pricing may be unintentionally missing or inaccurate, and we will endeavor to correct such discrepancies in a commercially reasonable manner upon Customer notification of such errors or omissions, but pricing errors and listing errors are considered invalid and may or may not be honored at the sole discretion of our dealerships. If a Payment calculator is available within the site, it should not be used for exact finance amounts. Daily changes in inventory may result in the unavailability of certain vehicles listed on-line.

This site, and the information provided herein, may contain inaccuracies and typographical errors. We do not warrant the accuracy or completeness of this site, or the information provided here, or the reliability of any advice, opinion, statement, or other information displayed or distributed through this site. You acknowledge that any reliance on any such advice, opinion, statement, or other information will be at your sole risk. (Insert dealer name) also does not warrant that the functions contained in this site will be uninterrupted or error-free, that defects will be corrected, or that this site or the server that makes it available free or viruses or other harmful components.

This site, and the information provided herein, are provided “as is” without any representation or warranty, express or implied, of any kind, including, but not limited to, warranties of merchantability, noninfringement, or fitness for any particular purpose. Some jurisdictions do not allow for the exclusion of implied warranties, so the above exclusions may not apply to you.

In no event will we or any of our affiliates, advertisers or sponsors be liable to you or any other entity for any direct, indirect, special, consequential or other damages (including, without limitation, any lost profits, business interruption, loss of information or programs or other data that are related to the use of, or the inability to use, the content, materials, and functions of this site or any linked website, or vendor providing services on our website, even if any of them is expressly advised of the possibility of such damages.

Privacy Notice



Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.


The types of personal information we collect and share depend on the product or service you have with us. This information can include:

  • Social Security number and income
  • Credit history and credit score
  • Employment information and checking account information

    When you are no longer our customer, we continue to share your information as described in this notice.


    All financial companies need to share its customers' personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers' personal information; the reasons CloudLot chooses to share; and whether you can limit this sharing.

    Reasons we can share your personal information
    Does CloudLot share?  Can you limit this sharing?

    For our everyday business purposes - such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus


    For our marketing purposes - to offer our products and services to you


    For joint marketing with other financial companies.


    For our affiliates' everyday business purposes - information about your transactions and experiences


    For our affiliates' everyday business purposes - information about your creditworthiness


    For our affiliates and non-affiliates to market to you


    Call: 1-855-429-7557

    Please Note:
    If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you are no longer our customer, we continue to share your information as described in this notice.

    However, you can contact us at any time to limit our sharing

    QUESTIONS? Call: 1-855-429-7557


    Who is providing this notice? VAN HORN. (See "Who We Are" continued below)


     How does Van Horn protect my personal information?To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. these measures include computer safeguards and secured files and buildings. 
     How does CloudLot collect my personal information? We collect your personal information, for example, when you:
    • Open an Account
    • Pay a Bill
    • Deposit Money
    • Apply for a Loan
    • Use your Credit or Debit Card
     Why can't I limit all sharing?    Federal law gives you the right to limited only:
    • sharing for affiliates' everyday business purposes- information about your credit worthiness
    • Affiliates from using your information to market to you.
    • Sharing for non-affiliates to market to you.


     AffiliatesCompanies related by common ownership or control. They can be finance and nonfinancial companies.
    • Our affiliates included companies with the Van Horn name; financial companies such as Wisconsin Consumer Credit, LLC; and non-financial companies, such as Wisconsin Dealer Services, LLC. See complete list under 'Who We Are'
     Non-AffiliatesCompanies not related by common ownership or control. They can be financial and non-financial companies. 
    • Non-affiliates we share with can include insurance companies,
     Joint MarketingA formal agreement between non-affiliated financial companies that together market financial products of services to you. 
    • Our joint marketing partners include insurance companies, franchised manufacturers, banking institutions and direct marketing companies.


    Automotive Dealerships, Finance and Warranty Companies identified as:
    Chuck Van Horn Sales, LLC DBA Van Horn Chrysler Dodge Jeep Ram
    Dane County Auto Sales, LLC DBA Van Horn Stoughton
    Van Horn Motors of Lomira, LLC DBA Van Horn Ford of Lomira
    Van Horn Motors of Manitowoc, LLC DBA Van Horn Manitowoc
    Van Horn Motors of Oconomowoc, LLC DBA Van Horn Ford
    Van Horn Motors of Sheboygan, LLC DBA Van Horn Mazda
    Van Horn Motors of Stevens Point, LLC DBA Van Horn Nissan Stevens Point
    Wolf's Motor Car Company, LLC DBA Van Horn Budget Auto
    VHAG Sheboygan 1, LLC DBA Van Horn Nissan Sheboygan
    VHAG Sheboygan 2, LLC DBA Van Horn Volkswagen Sheboygan
    VHAG Sheboygan 3, LLC DBA Van Horn Ford of Sheboygan
    VHAG Sheboygan 4, LLC DBA Van Horn Kia
    VHAG Davenport, LLCVan Horn Motors of Newhall, LLC
    Van Horn Hyundai, LLCJoe Van Horn Chevrolet, LLC
    Van Horn Latino, LLCVan Horn Hyundai of Fond du Lac, LLC
    Van Horn Automotive Group, Inc.Wisconsin Dealer Services, LLC
    Wisconsin Consumer Credit, LLC


    CloudLot is committed to making our website accessible for all customers and site visitors.

    As part of that commitment, we adhere to legal/regulatory requirements and incorporate industry standards relating to accessibility into our design, development, and quality assurance procedures. Our ultimate goal is to make use of these standards and practices to ensure our products and services provide an equitable, accessible experience for all customers.

    Legal/Regulatory Requirements

    CloudLot strives to be compliant with all applicable accessibility-related legal/regulatory requirements, this includes the Americans with Disabilities Act.

    Internal Practices

    To work towards our commitment to accessibility, CloudLot has made accessibility an essential part of our development process. Accessibility is an integral part of CloudLot product offerings and is incorporated into all parts of the development process – from initial design to product QA testing.

    Platform Compatibility is designed to be compatible with recent versions of popular screen readers, screen magnification software and operating system features, and recent versions of all major web browsers.